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Adobe has built content-generation tools across its suite of creative apps; now it’s turning its attention to AI assistants that can provide recommendations and make edits for users.
A public beta version of Content Authenticity is set to be released in the first quarter of 2025 and does not require a paid subscription.
The Firefly video model, now in development, will be available via a web app for users to create short video clips using text inputs.
The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says.
The new feature offers access to Adobe Express and Firefly generative AI tools to make adjustments to marketing assets.
Acrobat users can now access Adobe’s Firefly 3 image-generation model directly from the PDF editor app.
Customers of the Photoshop and InDesign maker voiced anger at updated terms of service that some believed would allow the company to use their data to train AI models.
The generative AI tool can help companies synthesize customer data for marketing, answer technical questions, and automate some tasks.
Users of the photo-editing tool can now access the Generative Remove feature already available in Photoshop.
The latest iteration of the Firefly AI generative AI model brings improved image quality, more control over outputs, and deeper integration into the Photoshop image editing app.
Editors will be able to modify or remove objects from film footage and extend scenes using Adobe’s Firefly video AI model; Adobe also plans to support OpenAI’s Sora.
The cash and stock deal will see Figma become part of the broader Adobe ecosystem, adding collaborative software development to the design company’s list of capabilities.
Teams, Power Automate, and more will all receive more direct integration with Adobe’s document management services.
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