Technology expert Evan Schuman takes an authoritative look at the faults and foibles of enterprise IT.
The idea of embedding RFID tags into clothing is hardly new, having been part of the anti-theft efforts of manufacturers and retailers for more than a decade. But one European apparel manufacturer, Moncler, has come up with a new marketing twist. Ins....
Domino's seems to be trying to master the sneaky tech move. For example, it has deployed a technology that, truth be told, has very little to do with technology and everything to do with making consumers curious enough to order its less-than-del....
Apple is touting its newly redesigned Apple Stores, and they are indeed quite impressive. Conceding that the very nature of Apple's stores (very limited inventory, complete control of key products, customers who walk in already willing to buy, e....
McDonald's is preparing to launch a full-scale CRM program later this year or early next year — and it may just prove to be a great case study for when a CRM program costs more than it helps.
With all of the effort by retailers to lure shoppers into their stores, one would think that granting those customers an easy and painless exit would be a priority. One would be wrong.
The retail mobile challenge today, especially when trying to interact with the youngest of consumers, is not merely what a message says or even how it looks. It's giving shoppers concrete reasons to interact with the messages, preferably in a pl....
E-commerce directors and their IT security and loss prevention counterparts play an endless cat-and-mouse game with cyberthieves. The trick to getting ahead of fraud is anticipating which customers are the most likely thieves, typically through some ....
For many years, gift cards have been ultra-popular for both shoppers and thieves. As mobile domination has soared, the convenience of gift cards — for both sides — has grown right along with it. In an attempt to fight theft, some retailer....
When the FTC on Monday announced a probe into how PCI operates, it threatened to shine a light into how merchants deal with payments security. Even for merchants — who typically express bitter resentment about the paperwork-intensive and labor-....
A key concern now is not what lead this chain to bankruptcy court as much as what its plan for going forward is today. And it appears that it's post-bankruptcy plan of attack suffers from the same misguided strategy that got it to bankruptcy cou....
Reebok gets clever with a kiosk that gives away free pairs of $100 sneakers if the consumer runs fast enough.
Domino's is potentially one of the best masters of contra-marketing. That's where a company's core product/service is pretty bad, and it's widely known among customers/prospects that it's pretty bad, and marketing is charged ....
Nordstrom, a longtime leader in customer service in-store, is learning how expensive a merged channel strategy is. But as it fights its way through new costs, it is illustrating the changing nature of retail itself.
One of the longtime problems that Walmart has had with its many e-commerce efforts is that the retailer has a very healthy heritage of being physical-store-centric and that perspective colors the thinking of many Walmart execs.
The folk over at RIIS, an IT services firm in Troy, Mich., have put out an annual report over the last few years exploring Android security. That report has opted to look at the largest romance sites as they publish in mid-February, near Valentine�....
Under the best of circumstances, figuring out e-commerce ROI is challenging. The e-commerce chief at RainbowShops.com found that PayPal support adds a lot more complexity.
Note to all retailers: No matter how much you fear Amazon, regardless of how many sales you think you've lost to it, I am here to tell you that it's about to get much worse.
Retailers have overwhelmingly avoided any attempts to dabble with voice recognition, but that is a huge error. One of the inherent limitations in GUI design for mobile as well as desktop devices is the pulldown menu.
New Accenture research says retailers are not delivering for their customers. It's the right conclusion, but for the wrong reasons.
The apparel and accessory chain gets creative with its RFID magic mirror trial-and leverages special dressing room paint to block both RF and mobile signals.
The visions of where drones will head is a fascinating glimpse into the mindsets of both companies.
Technology gadgets won't help a retailer if they don't have good customer service. RFID and NFC won't bring Walmart customers back—or increase their average basket size—if the shopping experience is unpleasant. But when goo....
A recent AdWeek piece touched on how the five senses drive luxury purchases and found that touch was the most persuasive. In the never-ending effort of physical stores to try to deliver something that e-commerce sites can't, this would seem to b....
Retail marketers have known for years the critical nature of social media communications. But every now and then, one retailer takes it up a notch and shows some of the huge potential in up-to-date social campaigns. This time, it's 1,139-store a....
Amazon UK is experimenting with a page lifted from 1970s Sears: loaning customers money to make purchases.
When Visa and Dell this month agreed to invest $3 million in a program to upgrade the e-commerce capabilities of the Girl Scouts, it was a concrete glimpse into the marketing minds at Visa. Although a healthy chunk of credit certainly deserves to go ....
There's something very black-coal-in-your-stocking about having a price-match policy that is 90% exceptions and exemptions. Your lawyers may think it is protecting you, but the only practical impact is that it associates your brand far more with....
Why do younger consumers seeing the technology security/privacy threats as greater challenges? Is it ignorance-based fear, making them afraid of high-tech issues that they don't understand? Or is it the opposite, that they understand the systems....
Target has a vision of a new kind of physical store to compete with online rivals, one that attempts to sidestep the drudgery of shopping by wiping out the need for customers to lug around their purchases through the store's aisles.
A throwaway reference in a Reuters story last week showcases a critical retail IT problem, which is that chains in the hectic holiday shopping season are quite willing to try new technology but are almost never willing to support it. That means insuf....
Retail's bizarre fascination with high-tech mirrors that shoppers show no interest in using at all continues. This time it's Ralph Lauren toying with RFID-enabled dressing-room mirrors.
Pizza chain Domino's has rolled out an e-commerce tool that is so obvious it could be brilliant. It's a big, physical button that you press to instantly order a Domino's pizza delivery. It's so simple that it may just have an over....
Watching a lot of the commentary and excitement last week about Square's Nov. 19 IPO, one might think that Wall Street had never been given a shot at a retail POS investment before. The truth is that, in many of the ways that count, it hadn'....
As I sit here and notice all of the glowing financial pieces about Amazon this week, it's hard to not sit back and think, "How can Wall Street employ so many smart people and yet be so consistently stupid?"
Retail merged channel strategies should leverage all channels in a way that makes the most sense for the shopper rather than trying to feed all shoppers into whatever channel the retailer finds the most profitable.
Was this project really just an effort to flag shoppers who had previously been suspected of shoplifting?
Amazon UK is trying to leverage shopper emotions to get them hooked on a service that they don't currently seek or want. No one in retail is more Machiavellian about free offers than Amazon — or more successful at it.
With a video connection to any store in the chain, foreign-born customers could deal with sales associates who speak their language.
The Starbucks mobile app and Apple Pay have had an amazing amount of influence on both the consumer conversation and general attitudes about mobile payments. This is all the more impressive when you realize that Apple Pay today represents barely 0.05....
When you watch Walmart, as I have done for years, you start to wonder where it wants to go with its business model, and whether it has any chance of ever getting there.
Companies suing people that use their sites can be dicey proposition, but Amazon's legal threats against more than 1,000 people who are allegedly posting bogus reviews is exactly the right move. What Amazon didn't do was merely file a Jo....
It has often been said that humans can make mistakes, but to truly wreak havoc, technology is necessary. Although true, a recent awkward situation with U.K. retailer Marks & Spencer — that the chain blamed on technology — really has t....
Shoppers are willing to try new retail methods if they feel that the retailers are working with, not against, them. And nothing quite says "we're against you, shoppers" as adding a brand-new fee. That's something you do to discour....
It's bad enough when the FBI announces to the world that you're not secure enough. It's even worse when it then reluctantly takes it back — that second bout of publicity will be even bigger than the first, after all. Such is the ....
What would a true mobile-centric shopping experience be like? It would be stunningly different from what exists today.
Deliberately making shoppers jump through hurdles to get "better" pricing is arguably retail's most self-defeating idea ever.
In security circles, hype and marketing — and the security complacency they encourage — can be more dangerous than a well-funded cyberthief.
A Best Buy experiment in New York City is using a giant (350-foot-tall) robot to grab DVDs, CDs, video games, headphones and chargers for customers. There's no doubt that this will prove to be an attention-generating novelty in Manhattan, but wi....
Retailers have discovered that increasing mobile and e-commerce purchases do not necessarily support the shutting down of physical stores. This week's example: Bed, Bath & Beyond.
When a user-experience company recently tested mobile apps from pharmacy chain Rite Aid and restaurant chain Applebee's, both apps greatly frustrated focus-group users. The Applebee's app, foe example, didn’t update pricing when quant....
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