Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:
The arrangement will reportedly see Gemini running on Apple servers to power parts of the Siri experience.
The Apple CEO said during Thursday's financial results call that the company expects to release its take on the technology in 2026.
What will the company do under new ownership?
The 24-hour battery life makes for a much better experience than using an older Apple Watch.
The combination of powerful new hardware and the revamped iPadOS 26 makes the iPad Pro closer than ever to a real laptop replacement. But at what cost?
The company is reportedly prepared to announce that its services business brought in $100 billion in the past year.
Apple continues to be one of the big beneficiaries of the end of support for Windows 10, recent analysis shows.
'Intense lobbying efforts in Germany, Italy and other countries in Europe may force us to withdraw this feature to the detriment of European consumers,' the company said.
Contextually aware, AI-assisted browsers might well know you better than you know yourself.
Adam Pettit, CEO of the newly named Iru, explains how the company formerly known as Kandji manages Windows, Android and Apple hardware — all with a big dose of AI.
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