Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:
If I were a Windows user, I'd think about making a switch.
Omni Group CEO Ken Case and Mac automation guru Sal Soghoian talked about how The Omni Group is using Apple Intelligence.
Apple + AI agents + Apple Silicon = Endpoint AI.
Apple's ahead-of-its-time XR headset will inform industry development for the next decade.
Apple and Samsung each delivered solid results in the third quarter.
The best AI PCs are made by Apple.
It wants to ensure the electricity its customers use to power Apple products is matched by renewables.
Apple’s head of Security Engineering and Architecture announced a big increase in the top award available under the Apple Security Bounty scheme. Here's why the company pays so much to protect its platforms.
Tens of thousands of Discord users may have seen their ID data hacked. This doesn't bode well for the UK's Digital ID push.
The company is reportedly in the final stages of some kind of deal with European regulators under which it would be forced change some of its business practices.
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