Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:
As expected, the company unveiled more than just the iPhone 17 on Monday; from AirPods Pro 3 to the iPhone 17 Air and new Apple Watches, Apple highlighted design and new technologies.
Potentially high prices, tariffs, battery life concerns and hopes for new designs are all in the mix as Apple gets ready to unveil its latest iPhone.
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Apple may choose Google to run its own AI-powered search engine.
TL;DR: Yes, I think they should.
And it wants its suppliers to be automatic too.
In four years, AI mobiles are expected to account for 70% of sales worldwide.
The UK government may not have told the truth about its plans to break Apple's data encryption.
Facing an existential crisis, Apple will fight back against UK regulatory threats.
Or will the company design and develop its future in Cupertino?
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