Apple, the iconic Cupertino, CA-based company that produces the popular iPhone, MacBook Air, iPad and a slew of other devices, computers and services, was long thought of as a consumer-centric firm. But the enterprise uptake of its hardware and popular operating systems (macOS, iOS, and iPadOS to name a few) has given Apple a real place in the business world. Most recently, it has begun to tout (and roll out) "Apple Intelligence," its take on the generative AI revolution. Here's our latest round-up of news, analysis, features and authoritative opinion about what the company is doing:
Johny Srouji, Apple's senior vice president of hardware technologies, earlier this year described the lessons the company learned from its Apple silicon journey.
All new designs, exciting new features — all are in the pipeline.
Even Mac users need to be aware, keep your systems updated, and remain vigilant.
Here's what Apple Intelligence is, what tools exist (and when they'll arrive) — and a look at the history of AI at Apple.
The decision represents a victory for common sense, digital privacy, and commerce.
Just what is a reasonable profit margin for a company to make?
And the company has a lot to talk about this year....
It took an army of people to get here — and a stealthy strategy to push into the corporate world.
It's time to slaughter the sacred cow that Macs are more expensive.
Apple now working with leading app developers to build in App Intents.
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