The problem is not with the generative AI models, but with a lack of integration and learning. Credit: Shutterstock US companies have invested between $35 billion and $40 billion in generative AI (genAI) projects, but most efforts are stuck in the pilot stage, according to a report from MIT’s NANDA initiative. Only about 5% of the efforts lead to rapid revenue growth; the majority produce little or no impact, Fortune reports. The core problem is apparently not the quality of the models being used, but a lack of integration, learning and alignment with corporate workflows. Companies often invest in sales and marketing solutions, but the biggest returns seem to be in back-office automation and streamlining internal processes. The report also found that successful companies tend to buy specialized solutions and build partnerships, while in-house development projects fail significantly more often. Generative AITechnology Industry SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe